"REDU stands for rethinking, reforming and rebuilding US education. It is a movement designed to expand and encourage the national conversation around education reform by providing information and resources to learn, a community platform to connect, and tools and initiatives to act." (This is basically a direct quote from its "about REDU" section on its home page)
It provides links to various articles regarding education, and things people can do to help out schools and classrooms. It also provides ways for teachers and parents to interact and is linked to Donorschoose.org to help donate to schools nationwide. I think this is one more great example of a company taking initiative to help out our schools and should be applauded. Go check it out, see what it's about. Anything that helps raise attention to the national problem of underfunding in school classrooms is definitly a good thing.